In the age of having access to millions of people anytime and anywhere, with the ability to be connected to them online through a variety of platforms, more and more people are wanting real, meaningful relationships offline too. They want to do business with people they feel know. So how are you going to stand out? How are you going to connect with your customers and build your tribe or community? It’s time to really get to know your people.
So you’ve setup a Facebook page for your business and you’ve invited all of your friends and family to like it. That’s done. Now what? Before you start obsessing over getting more likes and the fact that no one’s commenting on your posts except for your mum, ask yourself a few questions:
I spent the first few years of my childhood in suburban Melbourne then moved to the country when I was 8 years old.
We lived in a town called Maffra, population of 4000. It had one main strip of tired looking stores with faded displays in the windows but otherwise it was a somewhat pretty, oak tree lined street.
My parents bought a retail business selling children’s clothing and accessories which my mum managed while my dad worked as an engineer right across the road. I was young, but could tell when it had been a ‘quiet day.’
As I sip a glass of wine and flick through an old business notebook, I stumble across an event I attended as a member of the WealthNet Club on the 16th of October, 2004. I remember being particularly excited in the lead up to this event as there would be a female entrepreneur panel. We got to hear from Katherine Sampson (then of Healthy Habits, now of Hello Sam), Carolyn Creswell of Carman's Muesli and Michelle Michie (of Nicholson Media at the time).