Jess Jones is the Founder of Soar Collective, Speaker & Entrepreneur


The quintessential networker; Jess Jones is a driven and passionate entrepreneur who thrives on connecting and supporting Australia's regional businesswomen of calibre. As the Founder of businesswomen’s community Soar Collective, and as a Speaker, she has transformed the way business owners network with each other.

Prior to launching the Soar Collective, her second business venture, Jess has worked in the hospitality and events industry for over 17 years. In management roles for 9 years, she grew her business management, team building and customer service experience while working for brands including Sanity Music, Smith's Kodak Express, Boost Juice, Laurent Patisserie, The Espy and finally through managing Westpac Group’s corporate events contract in Melbourne’s CBD before going out on her own.

Jess' studies include the Young Achievement Australia Business Skills Program, Diploma of Business Management, Cert IV in Small Business Management, Cert IV in Marketing, Diploma of Wedding & Event Planning, the Compass Group Emerging Leaders Program. 

Jess has always been interested in business and in 2013; she launched 2nd Avenue Events, a wedding and event planning and styling company.  A few months after a move to the Mornington Peninsula, in May 2014 Jess decided to launch the Soar Collective with a specific mission to empower and inspire women in business through authentic networking events and practical workshops. Their motto is ‘Connect, Collaborate, and Inspire’.  After realising she'd found her purpose and passion in life and her love for connecting and supporting business owners was what made her jump out of bed each day, she decided to focus on Soar Collective and sold 2nd Avenue Events in 2015.

What inspired Jess to launch the Soar Collective was the need to create a comfortable and open environment that allowed women to come together and be brutally honest as well as giving them the opportunity to identify collaborative opportunities. She was frustrated with her experiences at ‘traditional’ networking events where guests seemed to be competing for who were busiest and more accomplished. Through Soar Collective, Jess has developed a unique networking concept that fuses development with networking opportunities. Each Soar Collective event is meticulously crafted by Jess ensuring relevant and insightful sessions for all members.

Jess is also an engaging and inspirational speaker who can be hired to present to businesses, schools and other organisations to cover a variety of topics to suit the audience.

Action orientated, Jess has been featured in numerous media outlets such as Women in Focus,, Herald Sun, The Courier, Australian Anthill and Mornington Peninsula Magazine.

With a proven track record and strong business acumen, Jess inspires other women to create their own opportunities and achieve their dreams.